The “Plain English” movement, which emphased clarity, brevity and the avoidance of technical language, was bolstered by Sir Ernest Gowers’ “The Complete Plain Words”, published in the early 1950s, and the trend towards plainer language, appropriate to the target audience, continued in official and legal communications, and was followed by a similar movement in the United Sates during the 1970s. Gowers himself thought that legal language was a case apart, being more of a science than an art, and could not be subject to Plain English rules, but in more recent years there has been a trend toward plainer language in legal documents too.