Past events and developments in the area of M&As illustrate well the evidently important role of CEO leadership in M&As. In-depth studies of individual merger cases present rich accounts of CEO leadership as real-life examples of how leadership by merger "captains" might decide the fate of a given deal. Consider the iconic case of the 1998 Daimler-Chrysler merger--a landmark deal in the industrial merger history. The joint name of the new company conveyed a strong message about the deal as the "merger of equals," but the resignation of a few Chrysler executives by the end of the merger year caught media attention. By March 1999, reports that many Chrysler mid-level managers and engineers had departed became public.