This factor is very critical for Samsung. The opening up of some developing markets meant it had to re-think the economic factor. While the company could expand its global footprint, it also had to worry about the ongoing global economic crisis. The reduced purchasing power of buyers in many markets forced to find a profitable solution.
The macroeconomic environment in which Samsung globally operates is beset with uncertainty and volatility. The company has to reorient its strategies.
It seems that the saving grace for the company is that adjusted well to the lowering the consumer disposable incomes in developed countries. Samsung did this by expanding to the emerging and to the developing markets. This is perhaps the reason Samsung started an aggressive push into the new markets. It hopes to make up for the lost business from the developed world.