Fourth, our research also revealed factors that can be transferred between the social media context and e-commerce context from the social impact theory perspective. Although previous researches have noted the importance of both normative social influence and informational social influence, there were few studies that were focused on transferring roles in different contexts. This study indicated that social media affect e-commerce by means of transferring the social impact. Considering that information systems are increasingly integrated now, we suggest that studies on users’ behavior in different contexts are more needed in the future, and this study provides a good starting point to the researchers who are interested in those topics.