Emerging markets to drive innovation in payments industry
Nearly 90% of people under 30 years reside in emerging markets. This demographic also accounts for most online transactions.
The payments landscape in emerging markets is poised to transform on the back of accelerating growth in electronic payments given the advent of disruptive market players and alternative business models, PwC says.
The growth of economic power within the emerging markets—home to 85% of the world population—and their potential to leapfrog developments in mature markets will aid the creation of a payments ecosystem, which will set the pace for markets worldwide.