Denny’s and Fairfield. Denny’s Restaurants
and Fairfield Inns have each arranged with
Mapquest to provide locations of their establishments
in conjunction with map requests. A user
who visits Mapquest to obtain driving directions,
turn-by-turn maps, and directions from one destination
to another is prompted to select the
Denny’s or the Fairfield checkbox. If the user does
so, all Denny’s or Fairfield locations along the
planned route are highlighted.
This arrangement not only promotes Denny’s
and Fairfield, but it uses the internet to alert the
user to the availability of their products. While
the user is probably not looking for a restaurant
at the time of planning and may not be thinking
about a hotel, the need to eat and eventually
sleep during the trip is made salient. At the same
time, the user receives an easy-to-use map to
Denny’s and Fairfield locations. In the best-case
scenario, a prospective customer would plan rest
and dining stops around the Denny’s locations
along the route and arrange for a room at the
Fairfield at a likely stopping place.