According to Hubspot (2012), 57% of SMBs say social media is beneficial to their
business. Whether it is concerning large multinationals or small and medium-sized
enterprises, Social Media Marketing presents many significant benefits for the companies’
success. Social Media platforms foster communication around brands and products,
enhancing positive as well as negative word-of-mouth around a business and its products
and services. Any message or piece of information shared on the Social Media channels can
be seen by thousands of people in an extremely short period of time.