7. Give detailed information on terms and conditions
When you do not offer clear information on your terms and conditions, it makes the customer feel tricked and may backfire. Some business owners, in a bid to get more people to buy their goods or engage their services would usually hide some of their prices and details about their services and would only reveal them after the customer has made a purchase. This would definitely make the customer feel frustrated and cheated and may even earn your product and services some bad reviews. Trust me; I have seen this happen several times.