This doesn't appear to be any new policy on Apple's part, but we can guess that Apple is planning to enforce the guidelines more strictly in future, in particular guideline 8.5:
8.5 Apps may not use protected third party material such as trademarks, copyrights, patents or violate 3rd party terms of use. Authorization to use such material must be provided upon request.
This seems most likely to affect apps which use the brand names or logos of other companies, for example apps which show fashion products, sports teams, TV network logos, etc. Be prepared to submit written documentation that you have the right to show such content, even in the past Apple has not rigorously required this.
This doesn't appear to be any new policy on Apple's part, but we can guess that Apple is planning to enforce the guidelines more strictly in future, in particular guideline 8.5:
8.5 Apps may not use protected third party material such as trademarks, copyrights, patents or violate 3rd party terms of use. Authorization to use such material must be provided upon request.
This seems most likely to affect apps which use the brand names or logos of other companies, for example apps which show fashion products, sports teams, TV network logos, etc. Be prepared to submit written documentation that you have the right to show such content, even in the past Apple has not rigorously required this.
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