Fact about the industry
Total size of your market? percent share of the market will you have?
Current demand in target market.
Trends in target market—growth trends, trends in consumer preferences, and trends in product development.
What barriers to entry do you face in entering this market with your new company?
Some typical barriers are:
High capital costs / High production costs / High marketing costs / Consumer acceptance and brand recognition
Training and skills / Unique technology and patents / Unions / Shipping costs / Tariff barriers and quotas
************************** how will you overcome the barriers?*****************************
How could the following affect your company?
Change in technology / government regulations / the economy / your industry