Exhibitions are business events for companies not only to show, but also to show off, their valued, highly esteemed products. It’s only natural that they want to use their precious time and resources to best advantage and choose exhibitions where they’ll get the most bang for their buck, where their products will be shown in the best light, to the most – and to the best – potential buyers.
It is increasingly well-known that Thailand is just the place to deliver all this and more to exhibitors. According to the Global Association for the Exhibition Industry (UFI), Thailand is the largest and most profitable exhibition market in ASEAN. It’s no surprise then that companies are heading to Bangkok to network, to collaborate, and most of all, to connect with the huge, emerging ASEAN market and beyond to other prime destinations across Asia and the globe.
As the planet’s neighbourhoods organize into powerful, concentrated regional marketplaces, such as the ASEAN Economic Community will become in 2015, networking and connecting have never been more important, with Thailand being the vortex of all this dynamic, dizzying action. With TCEB offering various financial and non-financial incentives to facilitate this attraction, it’s obvious why Thailand has been rapidly becoming a globally preferred MICE destination.
TCEB’s exhibition department is one of the key departments established to foster and facilitate collaboration between the public and private sectors and promote Thailand as ASEAN’s exhibition hub. Working with exhibition organizers, the exhibition department promotes exhibition attendance in all key markets, often acting as a bridge between organizers and the relevant local trade associations and government bodies.
Thailand has an impressive and constantly proven exhibitions record; among its mega-stars one finds the following: In-cosmetics Asia, IT&CMA and CTW Asia-Pacific, ITU Telecom Asia, ITU Telecom World, METALEX, ProPak Asia, VIV Asia, and World Stamp. Each year witnesses the arrival of more blue chip companies, as word spreads of Thailand’s undeniable allure as one of the world’s top MICE destinations.
Despite their acknowledged success, Thailand, and TCEB, are not content to rest on their laurels; they are constantly striving to improve their exhibition performance, given the abundance of elements at their disposal: ideal geographic location, world-class exhibition infrastructure, top drawer tourism and transportation amenities, and outstanding government support in a diverse and progressive economy.
Exhibitors take note: Thailand is well ahead of the game and is not fooling around; our goal and indeed standard is to exceed your expectations as a matter of course. With the solid collaboration of TCEB and its far-reaching coalition, we’re here to see that each and every new contact you make explodes into unseen constellations of promising opportunity.