Service orientation relates to employees and their ability to be ‘helpful, thoughtful, considerate, and cooperative’(Hogan, Hogan, & Busch, 1984: 167). The focus is on
what employees do in service interactions to ensure service quality. Service orientation complements and support customer orientation. Service orientation is about
the attitudes, and behaviours that employees have towards customer, and an organisation that supports service orientation is about the values, and beliefs, and culture that
enables service oriented behaviour. Managers and staff demonstrate strong service values, and service orientated traits e.g. being courteous, and helpful (D), and
‘customers really appreciate the staff’ (C). The service ethic is supported by the organisation as customer service training is seen as a priority, and being rolled out despite a restricted training budget (C). There is also an initiative to develop customer service standards to ensure basic standards and service quality across service points regardless of the differences that do exist (C). Maintaining standards and service orientation can be more difficult to manage when implementing a more devolved community service. Service Level Agreements go some way to address this challenge, but effective communication and monitoring is needed to ensure standards are maintained (D).
Service orientation relates to employees and their ability to be ‘helpful, thoughtful, considerate, and cooperative’(Hogan, Hogan, & Busch, 1984: 167). The focus is on
what employees do in service interactions to ensure service quality. Service orientation complements and support customer orientation. Service orientation is about
the attitudes, and behaviours that employees have towards customer, and an organisation that supports service orientation is about the values, and beliefs, and culture that
enables service oriented behaviour. Managers and staff demonstrate strong service values, and service orientated traits e.g. being courteous, and helpful (D), and
‘customers really appreciate the staff’ (C). The service ethic is supported by the organisation as customer service training is seen as a priority, and being rolled out despite a restricted training budget (C). There is also an initiative to develop customer service standards to ensure basic standards and service quality across service points regardless of the differences that do exist (C). Maintaining standards and service orientation can be more difficult to manage when implementing a more devolved community service. Service Level Agreements go some way to address this challenge, but effective communication and monitoring is needed to ensure standards are maintained (D).
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