Now a day, it so difference fashion style in Thailand by difference region but most models are based in Bangkok with Bangkok being promoted as Fashion City many celebrities want to get in on the fashion craze and pose in the latest designer wear. Nowadays, Thai teenagers even working people like to follow fashion by looking at famous celebrities and their idols. Most of them always update new fashion from Europe, Asia and Thailand. They want to know which items is so hot, which items is out of trend because they don’t want to out of trend.
For the analyse of people in Thailand, I have been separated into three parts which include age, income and needs.
First group is the teenager, age between 15-22 years old. Most of them are student so most of them like to shop at Siam square, Siam paragon, JJ market and central because these places are the main shopping area in Bangkok, Thailand. It’s depending on their family income because they are students so they can’t work and get money by themselves. They have their own lifestyle and variety of fashion but some of them like to follow fashion by looking at their idols or celebrities. Nowadays, Many of Thai teens are now crazy about their Korean or Japanese idols they try to dress like them.
Second group is people age between 23-30 years old. Most of them in this group are working but some of them still studying so their incomes are different from the first group because some of them can work and get money by themselves.
Last group is people age between 30 or above. All of them are working so their income higher than other group. The shopping place also different because with their age and their lifestyle. Most of them like to shop at Paragon, Siam Center, Central world and Gaysorn. They have their own lifestyle and don’t follow the celebrities or idols.