An author at Jezebel took the company to task, lambasting it for being "stupidly offensive" and guilty of "idiotic cultural appropriation." Others joined in the criticism, utterly disgusted with white corporate America's casual racism.
The only problem being: Why did everybody assume stupid corporations have to be run by whitey?
Yep: Turned out that the ignorant marketing director being accused of grossly appropriating Native American culture was in fact a Native American named David Arnett. Of course, that doesn't make this any less vapid or offensive, but at least Arnett issued an apology ... which, uh, not everyone was impressed with.