We [The Coca-Cola Co.] wanted to get out of this saying to people, 'we do not sell Coca-Cola and we didn't do anything, we just sell concentrate, but the reality - and that's why the Competition Commission brought us down - was that we have the brainpower and the money behind everything and we are the ones that make everything work in a synchronized way." Thomas points out that "The [Federal Competition Commission] investigation visited various shops to examine the claims against Coca-Cola and found that Big Cola was either not available or was placed at the back of the shop, away from the Coca-Cola fridges at the front, in 500 instances that they examined.