Secondly a change in the mind-set of logistics managers is critical for city logistics, since logistics managers are
key players in urban freight transport operations. A number of transport and logistics companies have obtained
ISO9001 certification (quality management) and ISO14001 certification (environment management). This
certification provides logistics companies with a good opportunity to educate employees about actions for
developing greener logistics systems. For example eco-driving of pickup-delivery trucks is beneficial in reducing
fuel costs and crashes by milder driving manner. The green image of companies may help them to obtain a good
reputation in market. For small and medium size enterprises, a similar but less expensive certificate for green
management is issued by the Foundation for Personal Mobility and Ecological Transportation in Japan.
Thirdly, public-private partnerships (Browne et al., 2004) is a core element for city logistics. In traditional
transport planning, administrators mainly develop transport plans based on their own surveys and data and then
sometimes listen to voices of the public authority and residents. However, public-private partnerships allow all
stakeholders to take part in developing urban freight transport plans from the initial stage. Sharing data between
private companies and the public sector is quite helpful to understand the situation of goods distribution and related
problems. During discussion administrators can understand the expected reaction of logistics companies to city
logistics policy measures. This procedure is effective to avoid any unexpected side effects of policy measures