DTAC steps up campaign
KOMSAN TORTERMVASAN
SET-listed Total Access Communication Plc(DTAC) has launched its biggest-ever marketing campaign in a last-ditch attempt to stimulate the local mobile market and increase its prepaid top-up revenue by 10% this year.
The move is also aimed at paving the way for the company's long-expected full entry into the intensifying fourth-generation(4G) competition. "The campaign is expected to boost our prepaid top-up revenue by 10% to 4.4 billion baht in November and December," chief marketing officer Si Voss Erik sen said.
DTAC yesterday launched a 200-million-baht marketing campaign for the remaining two months by giving away nine Mercedes-Benz cars for nine weeks through a lucky draw.
Prepaid customers who either refill calling credit value of 50 baht each or sign up for its prepaid service will be entitled the lucky draw. DTAC has 25 million subscribers, of which 21 million are prepaid and 4 million postpaid customers. of the total customer base, DTAC has 3,5 million 2G users, 1.6 million 4G customers and the rest 3G subscribers.
Supavas Prohmvitak, vice-president and acting head of the prepaid division, said the company expected to attract an additional 200,000 prepaid subscribers in the final two months of this year. That would bring the company's total prepaid customers to 22 million. The average data us per DTAC customer is 2-3 Gbps a month. Mr Supavas said DTAC expected the number of 4G subscribers to reach 2.5 baht million by year-end, up from the current 1.6 million. DTAC shares closed yesterday on the SET at 63.75 baht, up 3.50 baht, in trade worth 749 million baht.