A general assumption in the branding literature is that a favorable brand image will have a positive impact on consumers’ behavior towards the brand, for instance the opportunity to command premium prices, buyers who are more loyal, and more positive word-of-mouth. The end benefit of the corporate image is to provide a value proposition or customer relationship based on the organizational associations, to provide credibility to other brands may be in terms of expertise, trustworthiness, and liking, and to be a vehicle to clarify and crystallize the organizational culture and values inside the organization (Martenson,2007).