3. Personalize
By personalize I mean be yourself. If you are outgoing and have a great sense of humor, use it to your advantage during your presentation. Be yourself. If you are not outwardly demonstrative or emotional, don’t try to be so during your presentation—you won’t be able to pull it off. Just be yourself. I recently attended a breakfast meeting at which the CEO of a large company was the keynote speaker. In his introductory remarks, he came across as knowledgeable and personable with a great sense of humor. However, once he began his formal presentation, he read from a script (perhaps someone prepared it for him) and came across as dry, humorless, and uninteresting. He wasn’t being himself.