One of the strangest developments in advertising has been people selling advertising space on
themselves! This mini-trend began in 2005 when a man offered his face for advertising to the highest
bidder on eBay. A pharmaceutical company won the spot, paying the man $37,375 to place a
temporary sticker on his forehead to advertise one of their products. He may have been the first to
offer such an unusual exchange, but he was not the last.