Throughout the 1960s, firms like France’s Sud Aviation and the British Aircraft Corporation planned new aircraft with the aim of catering for the growth in demand for air travel. Sud Aviation’s Galion was to be a 200-seat widebody, while BAC talked of a similar-capacity BAC 2-11. Britain’s Hawker Siddeley Aviation planned a twin-engine stretch version of the Trident. Hawker Siddeley Aviation also carried out joint studies with French firms Nord Aviation and Breguet for a widebody named the HBN 100. Yet it was becoming clear that if all these aircraft were built, none of them would sell enough to make it viable. They would be competing against one another in the same market. Only if Europe combined the considerable talents and expertise which existed in individual companies and nations and put them into one aircraft to compete directly against the Americans – who held more than 80 per cent of the world market - could there be any hope of success.