The first, and most important, strategy is for the co-operative to carry out a thorough and objective analysis of issues. The analysis should include an examination of the impact of the proposal on different groups of members, as well as the co-operative as a whole. While this suggestion seem obvious, many co-operatives spend too few resources analyzing internal decisions, especially member services and long-established policies. In addition, few co-operatives have a well-developed data base and objective methods to analyze the impact of a proposal on different groups of members.