The programme also embarked on an ambitious public information campaign about the need to reduce energy consumption and to share helpful tips and tools. This campaign centered on an animated character, Gašpar Energetić (whose name plays on the Croatian word for ‘saver’), who helps his big-spending neighbour Trošimir save money by turning off the lights and using efficient electrical appliances. Gašpar also dispenses advice from his own Facebook page, which has 4,300 friends and counting. Gašpar stars in a short film aimed at children, ‘Think of Tomorrow’, which has been distributed in 500,000 copies in major newspapers, and is also shown during educational ‘school hours’ led by the programme. One of the most recent of these saw the country’s popular President, Ivo Josipović, join seventh-graders at the Marin Getaldić School in Dubrovnik in a vigorous question-and-answer session on climate change. The President was even called to the blackboard to explain what his office is doing to save energy.