Steve Jobs knew how to work a crowd. He could build excitement around technologies which,sometimes,were neither new world changing.
When the iPad 2 launched,a large part of his presentation was dedicated to the device's "smart cover"-a square of vinyl with magnetic hinges, Yet it garnered significant media coverage.Even seasoned journalists . were not immune,with many finding that it took them several hours recovery time to fully make sense of the announcements.
The phenomenon was named the "reality distortion field". No other Apple executive has,as yet, demonstrated Steve Jobs'ability to generate it.