know about their preferred brand through advertisement
on TV so people who watch TV
are more aware of their
preferred cola as compare to other medium of
advertisement. Availability of convince is also important
factor to choose the proffered brand. The customers of
Coca Cola give importance to the brand ambassador
while Pepsi
-
cola custome
rs have no influence on brand
ambassador. Coca cola customer are think that it is not
only used to fill their basic thirst but also for other
purposes while Pepsi cola customer think that there
preferred cola is important because it fill their basic
thirst
. Both brand customer think that manufacture &
expire date is very important so that they proffered there
cola according to their perspective. Thus Pepsi have to
work more to compete with Coke & to lead the market