Coach Japan. Coach products in Japan were sold in shop-in-shop department store locations, full-price Coach stores, and Coach factory stores. The company has 118 retail locations in Japan in 2006, although company managers believed Japan could support as many as 180 retail outlets. Coach’s expansion plan for Japan called for at least 10 new stores annually, which would more than double its number of flagship stores to 15. Coach management believed the increase in stores would allow the company to increase its market share in Japan to 15 percent. The number of Coach retail locations in Japan and other international markets for 2001 through 2006 is presented in Exhibit 5. Coach Inc.’s sales and assets by geographic region are provided in Exhibit 6.