Come up with a new business idea.
Grading criteria: 1. Novelty 2. Is it realistic? 3. Is it competitive?
Conduct a market research (SWOT analysis, slide 4:9).
Grading criteria: Quality of analysis.
Write up a detailed business plan that describes your business model (slides 2:5-14).
Grading criteria: Quality of research, quality of competitive advantages, implementation plan.
Design a website for your business. No functionality required.
Grading criteria: Originality, creativity.