In conclusion, e-commerce is widely used in business world due to its own distinctive features including accessibility, speed and low cost. These features are also encouraging the marketing function of business in term of both buyers and sellers. Accessibility gives company and marketer to reach the big and new market around the world. Speed helps the interactivity between customers and marketers. Thus, marketers can increase the customer service, customer relationship and their satisfaction. Lastly, the cost advantage gives opportunity for the small business to enter the competitive market since it requires low cost for e-commerce. Besides, it reduces the cost of advertising the promotions and new products for marketing activity. For future research, there are also the disadvantages of e-commerce, for example, what if the target market do not own use the online platform. Such examples can be observed through the target market who are in the older generations and finds the internet is too complicated to purchase products.