It is not only the Bhutanese who are being exposed to a new culture; the outside world is also being introduced to Bhutan-through its movies. Two decades ago, Bhutan had never produced a feature film, but in 2006 this tiny nation released 24 films, perhaps the highest rate per person for any country in the world. Khyentse Norbu is a film director who has enriched Bhutan's film industry. He makes movies with themes that explore the playful encounters of tradition and the modern world. He followed his surprise hit about soccer-loving monks, The Cup (1999), with a Bhutanese tale, Travelers and Magicians (2003). "Movies says Norbu, 47, are our modern-day thangkas the ancient Tibetan religious stories decorated with colorful illustrations. "Rather than fear modernization," he says, "we should see it as a tool that can help us express our culture…”