another process for developing new inner resources is to deliberately create new words such as "kodak","yahoo"(a rude and violent person)and "gas".moreover,two or more words can be blended together,as in "bruncs"(breakfast+lunch),"slanguage"(slang+language),and "blurb".still another process involves generalizing a proper name to certain kinds of persons and objects,as with"boycott","sandwich","watt","leveis",and "quisling".