From context evaluation, the experts found that the current organization
structure could be an obstacle for public relations efforts. The role and
responsibilities of the organization up to communication effort boundaries
are unclear. Another obstacle is the lack of employee motivation in a
public relations career path because they feel that there is low career
growth potential. However, the experts still believe that public health
officers are important because the messages constructed will be more
accurate. This can potentially affect the input evaluation. Even though
there is an allocated budget for communication work, the Department still
lacks expert officers that can utilize the budget effectively.