Available in seven variants
Wide distribution network of Godfrey Phillips.
Strong campaign in terms of ‘Marlboro Man’ also a well-known brand
Strong brand name and top of the mind recall
Association and sponsorship of various events
Good marketing through print ads
Quality Product
Well known
Strong Man Power and Employees
Weak position in certain markets and segments (e.g. Menthol cigarrettes)
Health destroying products.
Competing with its own brands