Product. This may well be the focus of strategy and accompanying
process of change. Equally, the individual’s job or function could be
viewed as an ‘internal product’. The internal product, service or task
is a component in delivering the overall strategy.
Promotion. Clear communication has a vital role to play in
establishing success. The project manager could design a ‘promotional
campaign’ stressing the benefits of a new strategy. In all cases,
communication is an issue that must be considered when planning
implementation.