Step 2
Record advertisements for broadcast and webcast. Place broadcast advertisements on television and radio stations if your budget allows. Place video ads on the Internet if you are on a tighter budget. Contact websites that provide video or text content that is relevant to your target audience to discuss advertising options. Avoid making broadcast ads overly busy or fast; present your message in a clear and calm manner to maximize its appeal, and keep it short and simple.
Step 3
Distribute coupons through multiple outlets. Place coupons in local “cost-cutter” circulars and business directories. Include coupons on fliers and allow customers to print them from your website or social networking site.
Step 4
Conduct temporary in-store sales, and use your advertisements to spread the word. Use price promotions to encourage first-time purchases, move expiring inventory quickly or provide a temporary boost to total revenue through higher volume.