Tropical fresh-cut fruits and vegetables
• Fresh-cut products are fruits or vegetables that have been trimmed, peeled and/or cut into a fully usable product, which is subsequently packaged to offer consumers high nutrition, convenience and flavour while maintaining freshness (IFPA 2001).
– Increases in single person households;
– Increases inmiddle-income populations;
– Lesstime formeal preparation;
– Increased demand for convenience food items;
– Increased sales of ready-to-eat meals; and
– Increases in restaurant and fast food operations.
• Factors that influence the marketing success of novel tropical fresh- cut products include:
– Meeting customer needs for quality and taste;
– Meeting custom expectations for price;
– Product presentation and consume rappeal;
– Ability to respond to current social food values – organic, fair trade, health options; and
– Satisfying the labeling require ments in the country of sale.