In November 2006, McDonald's India announced the completion of its annual fundraiser,
McDonald's World Children's Week 2006 `Each One Contribute One'. The month-long
campaign garnered proceeds for vision correction of the visually and economically
challenged children. As part of `Each One Contribute One' programme, Re 1 was
contributed on the sales of all meals sold from October 13 - November 20, towards the
corrective eye surgeries of the needy childrenxxii.