Conclusion and implications
Results of the current study revealed that all the internal marketing dimensions are
implemented in Egyptian five-star hotels (the sample under investigation). This result is in
agreement with the literature and several empirical studies as presented in the literature
review. Moreover, the study traced the difference in perceptions between satisfied and
unsatisfied employees, different age groups and different categories of work experience.
Findings in this context confirmed the difference in perceptions between these different
categories.