5. Marketing Strategies (4P’s)
The marketing strategy of Nike embraced by many organizations can either provide them a market frame or make them insulate the market frontrunner. The more reliable the distribution of the product is improves the sales and in consequence more profits.
Product delivery at the required time to the users not just effect usefulness however also result to high level of customer’s satisfaction as well as loyalty.
Nike Company distributes its items base on the level or number. The high costs premium items are given to particular distributors while leaving products with low priced to be trade at discounted price at various retail stores including Wal-Mart whereas other company
Product strategy
NIKE make products designed to meet the needs of the customers satisfaction as Editor in packaging color quality, price, service, Sports focus and fashion, brand or reputation of the seller. Can make the product attractive to the brand's credibility even more.
Price strategy
Product pricing more cost prices. Referred to positive earnings customers will compare the prices or the need for quality. If the value is higher than customers also buy. NIKE determine pricing strategy taking into account the value realized cost of goods and cost competitive, and many important properties of the product. Is the promotion Buy one get one free, The cash rebates or volume discounts, Seasonal discounts. It depends on the strategy of the company.
Promotion strategy
Besides promoting and advertising strategies. Another important marketing strategy is to use athletes as Nike Brand Endorser by sponsoring athletes and became a successful strategy quickly. The presenter of the product allows for distribution as well. Because of this popularity to learn actor or a solicitation of destruction that customers need, such as the destruction of various cartoon. The models to be retained will increase the price of the product even more.
Channel of distribution strategy (Place strategy)
Services to market leading products. The goal is to market and market institutions. Activities that help in the distribution of goods such as logistics warehouses. And storage distribution channels people or businesses moving products from manufacturer to customer or the distribution of goods, Support for the distribution of goods to the market is operating according to plan and control the movement of raw material inputs such as opening a shopping mall famous. Customers survey market current response of the attractions. The least known of the product. This could be part of the distribution as well.