argue that the biggest challenge in fashion supply chain management comes from the uncertain demand of customers, which leads to big supply-demand mismatch problems of having over- and understocking. He believes that a quick response system is a probable measure to dampen these problems (see Choi and Sethi [8] for a comprehensive review of quick response systems). Bertolini et al. [9] suggest that leaders in the fashion industry have the common features of putting emphasis on fashion brand management, networked production, chain store distribution,and committed investments in up-to-date logistics and supply chain management information systems. Salmeron and Hurtado [10] think that the fashion industry can employ different channels, such as business-to-customer (B2C) and electronic commerce (EC)