A Chipotle executive recently targeted its competing fast food chains Burger King and McDonald’s calling them irrelevant and citing the chain’s forward-thinking approach to sourcing ingredients as the future of fast food. The chain also recently targeted big ag in a mini-series that aired on Hulu. But it also recently came under fire for sourcing grass-fed beef from Australia. The company said it was because its demand was exceeding the supply available in the U.S.