The principal aim of this paper is to evaluate the actions of tourism stakeholders
towards nature within the context of environmental ethics. Through an understanding of
the ethical stance taken by stakeholders towards nature, it becomes possible to comprehend
actions and evaluate their suitability. The conceptual literature in the field of environmental
ethics is utilized to analyze the policy statements and actions of stakeholders. The main
conclusion is that the majority of them now pursue an ethic of conservation vis-a-vis an
instrumental use of nature. However there seems to be little desire for a further shift to a
non-anthropocentric environmental ethic.