Satisfaction. Spectators’ satisfaction was measured with four items (i.e. I am happy about my decision to attend this
game), adapted from Brady et al. (2006). In line with Brady et al. (2006), satisfaction was measured with reference to the last game attended. Since this scale has not been previously used in Greece, a back-translation technique was used. Two bilingual sport management scientists translated the English version into Greek. The Greek version was re-translated into English by two other bilingual sport scientists. At the end, a Greek teacher qualified in English compared the two versions to ensure that the two versions are conceptually equivalent.