China’s immense population is one of the most obvious opportunities; the country’s population is over 1.3 billion and all metrics for economic development show an increase. The country offers a prime opportunity for expansion, and more outlets could be opened with satisfactory market share.
The number of Chinese citizens with expendable incomes is increasing, and incomes are rising with a growth in the Chinese middle class. This adds to the changing lifestyles of people in China, which is changing the peoples eating habits and making them more open to Western cuisine and fast good. Opportunities will increase further as more people embrace Western culture.
With the one-child policy still in place, it is more convenient for parents to take their children to McDonald’s. This convenience is something that could be capitalized on. China has an ageing population, and this presents opportunities for products such as tea, coffee and confections, and other types of food and drink that are popularly consumed by middle-aged and elderly citizens.