OUP's contacts and mailings database
Much of our direct marketing starts with our database. We hold an extensive database of over half a million customers, authors, academic contacts, trade customers, and libraries. Our marketing services team work hard to ensure that the database is up-to-date and that we have as much information as possible about the interests of each contact. Accurate information means we can make certain that any mailing we carry out is as targeted as possible and reaches people most likely to buy our books. As a result of such targeted mailings, and our quick and efficient ordering service, we have a loyal customer base, who have continued to purchase books from us over many years