In-Home Interviews An in-home interview is a face-to-face structured question-and answer exchange conducted in the respondent’s home. Interviews are also occasionally conducted in office environments. This method has several advantages. The interviewer can explain confusing or complex questions, and use visual aids. Respondents can try new products or watch potential ad campaigns and evaluate them. In addition, respondents are in a comfortable, familiar environment thus increasing the likelihood of respondents’ willingness to answer the survey’s questions.
In-home interviewing may be completed through door-to-door canvassing of geographic areas. This canvassing process is one of the disadvantages of in-home interviewing. Interviewers who are not well supervised may skip homes they find threatening or even fabricate interviews. In-home and in-office interviews are expensive and time-consuming.