15. Firm infrastructure: Air Asia focuses on their goal, they provides the lowest price for customers. They expand service to different countries. Human resource management: Hiring expert personnel is a important issue and it decreases cost for industry.so AirAsia hires multiple skill personnel. This policy will increase the quality and efficiency and decrease cost for company.
16. Technology development: Air Asia to reduce cost uses different efficient technologies : 1. Air Asia uses yield management system (YMS) which takes into account the operating cost and expected revenues. 2. Computer reservation system (CRS) as web- base for reservation. 3. Enterprise resource planning system (ERP) to speed up reporting and data retrieval process