This of course is not just about merging content, but is about
creating new kinds of applications, interfaces and experiences
for users. It is also about the decentralisation of software
development, where non-experts can now participate. The
Web is the source of digital materials we can build our
experiences around and of the toolkits we can use to build
them with. New data sources are available to us all the time,
new software is updated, released and accessed at the click
of a mouse. We are all fast becoming content producers,
publishers and developers as much as we are consumers.