Employing both linear and Ordered Logit models, the estimated results of the models for chance
of using eco-car are shown in Table 2. Age, occupation, type of car, gasoline type, positive
attitude, and negative attitude have significant impacts on chance of using eco-cars while
gender, marital status, education, income per month, fuel expense per month, and energy saving of the car have insignificant impact. The results have also been confirmed that age, occupation, type of car, fuel expenditure per month, gasoline type, car’s energy saving, and both positive and negative attitude have significant
impacts on the chance of using eco-cars.