Syngenta’s Productive Farming
In the 1980s the sachet packaging model, which provides
affordable single doses of a product such as
shampoo to poor consumers, was adopted by a few
mass marketers (including Unilever). That model
later inspired a catalyst at the agribusiness giant
Syngenta to develop an innovative way of tackling
hunger.
Formed in 2000 through a merger between Novartis
Agribusiness and Zeneca Agrochemicals, Syngenta
has played a key role in boosting the world’s
agricultural productivity. Although much of that
work has focused on large farms, Syngenta recently
introduced a range of efforts aimed at smallholding
farmers. Improving the productivity of the 500
million small farms across the world, the company