In order for the low-cost airline companies to be able to determine the strategies
suitable for their own operational structures, they should accurately identify
expectations of the passengers they offer service to. As most of the low-cost airline
companies offering services operate in the same routes and with similar prices and
capacities, retaining passenger attraction and loyalty seems to have become a critical
requirement for companies to gain competitive advantage. For these airline companies,
competitive advantage tends to focus on customers and on the level of satisfaction
they seek. They have to believe customers as core concept of their business: customer
satisfaction is what guarantees the future of airlines and it is achievable by an adoption between their services and marketing strategies